MIAMI BEACH, Fla., July 18, 2020 /PRNewswire/ — World-renowned Italian winery, Santa Margherita (santamargheritawines.com), is proud to announce the launch of their Behind the Vine tour, bringing the Italian winery experience to U.S. consumers all summer long.
As part of the drive, Santa Margherita will host a series of experiential pop-ups in key markets nationwide to showcase the essence from the brand’s Pinot Grigio, Sparkling Rosé and Prosecco Superiore wines, while encouraging consumers to celebrate al fresco entertaining during the warmer months.
“Come summer, consumers are always looking for more ways to enjoy the outside with their friends” said Vickie Perez, Director of Marketing at Santa Margherita USA. “As a result, we're bringing our unique Italian vineyard experience to consumers, which will engage all of their five senses in a fully immersive journey on-site – we are taking them behind the vine.” Each and every from the events, the company will transport consumers to vineyards in Italy, filled with sight, sound, smell, touch and taste sensory experiences.
“Tasting our iconic wines while we immerse you in our vineyards and the Italian countryside will bring a whole new thanks to the flavors and quality that are in the glass” added Kristina Sazama, Wine Educator at Santa Margherita USA. “We’re excited that guests can better experience our vineyards and peek into our cellars to actually comprehend the taste and quality of Santa Margherita.”
The brand will start its first experiential pop-up on July 19th, 2020 in La. Additional event locations taking place through the duration summer include: Nyc, The Hamptons, Boston, Chicago, Minneapolis, and Denver.
In addition to the experiential vineyard pop-ups, the brand will offer the Behind the Vine tour through a combination of paid, earned, social networking and influencer support using the following hashtags: #BehindTheVine and #UncorkExtraordinary.
Santa Margherita’s full portfolio is comprised of Pinot Grigio, Chianti Classico Riserva, Sparkling Rosé and Prosecco Superiore DOCG. Santa Margherita’s varietals can be found at retail locations nationwide and online at: Wine.com.
For more information on the brand, check out: santamargheritawines.com/ and instagram.com/santamargheritaus/
About Santa Margherita
Founded in 1935, Santa Margherita is really a world-renowned Italian winery that prides itself in its deep-rooted values of provenance, character and craftsmanship. Headquartered in Veneto for the past 80 years, Santa Margherita has grown into one of the most sought-after wine brands in the world.
In line with Santa Margherita’s dedication to crafting unique wines, the brand seeks to inspire consumers to be in keeping with themselves and revel in life with the people they care which are more. Santa Margherita is committed to creating a premium, high quality wine that enhances consumers’ lives and enriches their stories. A wine designed for who they really are.
Santa Margherita represents some of the most prestigious, family-owned properties within three established growing regions of Italy: The Adige Valley, The Hills of Conegliano-Valdobbiadene and the Chianti Classico Zone. Having a focus on taste and flexibility, each property features winemakers dedicated to producing the very best quality wines that stay true to classic Italian traditions. The entire portfolio will come in 85 countries and is comprised of Pinot Grigio Alto Adige and Valdadige, Chianti Classico Riserva, Sparkling Rosé and Prosecco Superiore DOCG, using its Pinot Grigio being probably the most requested imported wines in U.S. fine dining restaurants for many years.
In 2020 and 2020, Santa Margherita received the Women’s Choice Award(R) as America’s Most Recommended Italian Red and Italian White Wine by Women.
SOURCE Santa Margherita