Dining

KOMBUCHA GOES HARD WITH “KOMBREWCHA”

Kombrewcha, a first-mover within the alcoholic kombucha category, has returned, with a brand new and improved 3.2% ABV version of their fizzy fermented tea. With each bottle coming in at under 110 calories and 9 grams of sugar, this organic, gluten free brew is aimed to become the healthier option to high-calorie cocktails, beer and wine.

While the naturally-occurring alcohol present in kombucha has been minimized by brands previously, Kombrewcha decided to embrace the alcohol and position the brand like a recreational beverage, not really a functional one. “We decided to up our alcohol happy to really push ourselves into social occasions, while still keeping a low ABV. We are keenly aware that sessionable drinks are leading the way amongst health-conscious consumers and also at 3.2% ABV, we're giving consumers a way to socialize without compromise,” says CEO Garrett Bredenkamp.

Named one of VOGUE'S “Most Interesting Food Trends of 2020,” the Brooklyn-based, lifestyle-centric brand, looks to alter the thought of kombucha, making it more approachable. “We wish to show the world the enjoyment side of kombucha,” says Marketing Director, Kristina Marino. “For today's consumer, living the kitchen connoisseur is equally as essential as spending time with friends and family, but the beverage industry has yet to trap up. The options are restricted when you wish to grab a glass or two, but you don't want to drink-drink. We designed Kombrewcha for those moments.”

Kombrewcha uses all natural ingredients – organic black tea, organic cane sugar, organic yeast, and a SCOBY, finished with organic fruit. It's available in four refreshing flavors – The OG (Original), Berry Hibiscus, Lemongrass Lime, and Royal Ginger- each unique in flavor profile, with real fruit notes. The new, eccentric, and colorful packaging is representative of the brand's fun and cheeky persona. “We wanted our packaging to reflect not just who we are like a brand, but who we're like a product. We're truly one of a kind and that we wanted our packaging to reflect that,” says Marino.

Kombrewcha has teamed up with Whole Foods both in New York City and Miami his or her key relaunch retail partner, obtainable in 4-packs of 12 oz. bottles. ($9.99, though prices may vary.) Kombrewcha can also be rolling out on draft at select bars and restaurants, using the shared vision of creating an entirely new category of alcoholic beverages, Hard Kombucha. To find Kombrewcha near you, check out www.kombrewcha.com or take a look at @kombrewcha on Instagram.

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